Apple Inc. launched an online music platform to offer free download of songs to the Internet users for three months trial. Taylor Swift however, refused to let her songs to be put on the platform created by Apple. In response to her reactions, Apple says it will now pay the musicians for the three months free download offered to the users.
Apple Music, the recently launched online platform, now will be a benefit to the musicians including the first three months meant for free music download. This is after a protest from Swift. The 25-year-old singer-songwriter and actress protested over Apple launching music on its platform for free download under ‘Three Month Trial’ offer. “Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.” She said. “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.” She protested.
Apple Inc. responded to the Swift’s reaction, saying it will pay every musician for any of his/her downloaded music, including the free three month trial. “When I woke up this morning and I saw Taylor’s note that she had written, it really solidified that we needed to make a change,” Eddy Cue, Apple’s senior vice president of Internet Software and Services, told Associated Press.
Mr. Cue told Billboard Magazine that they had heard a lot of complaints from other musicians about the three month free trial offer. He then explained that Apple had a plan of compensating the musicians for the free download. “We had originally negotiated these deals based on paying them a higher royalty rate on an ongoing basis to compensate for this brief time”, he said. On behalf of Apple, Mr. Cue said they will now pay the musicians and still keep the higher royalty rate, which is a benefit to the musicians.
Calvin Harris, known to be Swift’s boyfriend, commented on Apple changing its decision. “I just played a gig inside a giant owl and my girl just changed the entire music industry,” he tweeted. “What a day.” He added. Swift hasn’t just saved her hard works, but also for other musicians who would lose in the free download offer.