Google Creates Alphabet and Becomes the Subsidiary


Google becomes the subsidiary of Alphabet, a company it has established.

Google, an American multinational technology company took a big step in its business stricture. The company which is well known for its great service Google Search Engine announced a new order it exists in as the company’s business stricture is concerned. A new company by the name Alphabet was created recently by Google, and now the famous Google is going to exist as Alphabet’s subsidiary.

Larry Page and Sergey Brin, the Google’s co-founders announced in a blog post that the structure of Google has changed. Having operated the search engine and other products for years, it’s going to have some of them as Alphabet, the parent company, takes over the control of others. Search, maps, apps, YouTube, Android are some of the businesses Google will continue to control while Fiber, Nest, Calico are some of those that will be controlled by Alphabet.

Page said the new order would make business simpler. “This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,” he announced in the post. “Our company is operating well today, but we think we can make it cleaner and more accountable,” he said. “The whole point is that Alphabet companies should have independence and develop their own brands.” He added.

Mr Brin will be the president of Alphabet while the chief executive will be Mr. Page. Sundar Pichai, the Google’s senior vice president, will become the CEO of Google as Eric Schmidt, the current Google chairman, will become the executive chairman of the holding company. Some like the new chief financial officer, Ruth Porat, will retain the post in both Alphabet and Google.

The online technology giant has made a big change in its business structure. As Page said that the change will ease up the focus on opportunities, many expect an improvement in Google’s businesses. Alphabet being the parent, its also expected to be among the giants offering the services, just the same league Google has been.

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