Yahoo! Inc To Drop The Directory Service


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Yahoo! directory has been there for ages, during the times it was one of Yahoo!’s strong services, if not the strongest, but in the recent years it wasn’t known to many. The company has decided to do away with the long lived directory. The directory which assisted people sometimes back to find sites related to the key word entered was one of the Yahoo!’s main online services. The directory had two ways of using it: “Standard” which was free and a paid subscription which delivered review to the users fast. After sometime, “Standard” subscription was put off, and a user had to pay $299 or $600 for adult sites, which were non-refundable in both cases.

Yahoo Cloud Platform Group’s senior vice president Jay Rossiter announced through a blog post about the company dropping its directory service. “Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the Internet. While we are still committed to connecting users with the information they’re passionate about, our business has evolved and at the end of 2014 (December 31), we will retire the Yahoo Directory. Advertisers will be upgraded to a new service; more details to be communicated directly,” the blog post read.

Danny Sullivan of SearchEngineLand compared the Yahoo! Directory to Google’s search engine. “With Yahoo, it was as if you were searching for books in a library using an old-fashioned card catalog system, where all you knew about a book was 25 words or so describing it,” he wrote about Yahoo!’s directory. “With Google, it was as if you could search through every page of every book in the library. You didn’t miss that needle in a haystack. And importantly, unlike previous search engines that used automation, you didn’t find that the ‘noise’ of looking through all those pages drowned out the important relevancy ‘signal.’ Google’s search algorithm was better than others,” he explained the beauty of Google’s search engine.

People used the service in the past before Google emerged with its swift and free formula of searching. Right now many, especially the young people, do not know there was such Yahoo! Service called Yahoo Directory, even though it still exists. Well, as Jay said that Yahoo! Has evolved, the company must be still having great plans a head.

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